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  • Nico Rosberg and Lewis Hamilton - New IWC Ambassadors

    28 May 2013

    Following the news last year that IWC was to become the new partner of the Mercedes-AMG Formula 1 team, it was inevitable that the team's drivers would be officially signed up to wear the brand's wristwatches sooner or later.

    IWC choose the famous Monaco Grand Prix to confirm that Nico Rosberg and Lewis Hamilton are now wearing the brand's timepieces in an official capacity.

    The timing was propitious, since Nico Rosberg, who was born and grew up in Monaco, went on to win this year's race from pole position, 30 years after his father won the same grand prix. After starting second on the grid, his team-mate Lewis Hamilton dropped two places to Red Bull to finish fourth.

    Georges Kern, CEO of IWC, said of the two new friends of the brand, "Lewis and Nico are two amazing personalities who work every day at getting that little bit more performance out of themselves and their cars. In their own inimitable way, the two of them represent all that is best about IWC Schaffhausen. I am deeply moved that I am now able to call them Friends of the Brand."


    Lewis Hamilton and Nico Rosberg announced as new ... - IWC

    IWC Schaffhausen is proud to announce the appointment of two new prominent ambassadors: Lewis Hamilton and Nico Rosberg of the MERCEDES AMG PETRONAS Formula One™ Team. The Swiss watch manufacturer ...

    Nico Rosberg and Lewis Hamilton for IWC Schaffhausen -


    fig.: Mercedes AMG Petronas Formula One drivers Nico Rosberg and Lewis Hamilton, the new faces of Swiss watch manufacturer IWC Schaffhausen on 25 May 2013 in Monte Carlo during Grand Prix Monaco. Photos: ...

    Lewis Hamilton & Nico Rosberg Appointed New IWC Ambassador ...


    For those who were mesmerised by the excitement of the amazingly lifelike F1 pit in the form of SIHH IWC booth this January 2013, the bigger news is the appointment of their star pilots Lewis Hamilton and Nico Rosberg as ...

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