Ice-Watch For Men

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ICE-WATCH FOR MEN

This is a relatively new watch brand created not to make history but to satisfy the desires of the young and trendy who choose not to be bothered about the finer aspects of watchmaking history but their fashion accessories as elements of pop culture. The Ice-Watch company was just founded in 2007 but has nonetheless succeeded in establishing itself as a brand with mass market appeal and strong selling points that cater to the younger generation.

Despite their cheap prices which to some brands would be a nail in the coffin, men's Ice Watches can be found with people of very different financial backgrounds, from the young student working two jobs to the affluent musician on stage performing to an audience of millions. The watch has been worn by several celebrities from Kate Perry in her music videos to team members of racing teams.

This is one watch brand which is exclusively unisex, made for both male and female lovers of the brand. The prices of Ice watches start from around £50 but even cheaper Ice-Watch for men are known to exist for £10. This wristwatches are made in China and exported from there to other countries like England. In terms of design style, their basic influence is from popular pieces and you can still see this in the general design of the item; however these watches have evolved way beyond the basic dial design and offer additional variety when you look at the design structures of their bodies.

One downside to the brand is that due to its popularity several counterfeit versions of the watch have emerged. The only solution for lovers of the wristwatch is to purchase the brand strictly from authorized vendors who are known to stock this particular product.

This issue however, doesn’t seemed to have dampened the enthusiasm of several of the brand’s lovers who even own the watch in several colours usually to match their choice of outfit. It’s known as an item its fans collect, with the average lover of the product owning up to 5 separate Ice watches for men. It is often said that 5 Ice pieces are sold every minute. Men's products are also known to be very durable and made of several materials which ensure that they don’t break down easily during use. This might be just as well considering the age profile of the average owner of an men's watch.

The company’s founder and CEO is an individual known as Jean-Pierre Lutgen, a Belgian national who founded the company with the specific purpose of catering to the crowd it does today.  While the watch industry is one that tends to be conservative and restrictive in nature, Lutgen has succeeded in making men's Ice Watch a success by breaking down the barriers of that conservatism, to create a watch company which is built on innovation, affordability and marketing.

Ice Watches for men come in several collections each with a particular theme, such as the Ice Army Collection, Ice World, Ice Flashy among several others.