Lacoste Watches For Men

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LACOSTE WATCHES

Although this watches for men bear the name and logo of the famous fashion company founded by French tennis legend and businessman Rene Lacoste, the watches are made under arrangement by Swiss luxury watchmaker Movado which entered into an agreement with Lacoste to design and manufacture high-quality watches under its brand name in 2006. The brand's partnership has been adjudged to be largely successful and although the watches in question rarely retain for anything above £400, they are a popular fashion accessory for many men the world over who cherish this classic brand and all it has to offer.

Men's Lacoste watches are truer in design and style to their brand rather than the manufacturer that makes them, however their mechanical make up is very much a sign of Swiss watchmaking perfection and they are made with the same attention to detail, watchmaking craft and finesse that Movado uses for its own brand name watches. Typically these modern style watches come in leather, stainless steel or rubber and rarely use more valuable materials in their strap manufacturer.

The brand name behind the watches design and style started out as the “alligator” nickname given to French tennis player Rene Lacoste in the United States which on his return to France, metamorphosed into “crocodile”.  The tennis player recognizing potential business later decided to start wearing tennis shirts emblazoned with the reptilian logo and founded an entire fashion company based on their popularity.

Soon Lacoste tennis shirts became a feature in distinguished society from the tennis courts of France to the country clubs of the United Kingdom where they were worn for anything from tennis to a simple fashion statement among the well titled and affluent.

From tennis shirts the company metamorphosed with gradual steps putting the famous crocodile logo on several fashion items in a gradual test of the ability of the brand to generate the same type of loyalty from a specific class of people in everything from shirts to shoes, leather goods and even sunglasses. Nonetheless its tennis shirts will always remain the most iconic and renowned application of the brand especially for several connoisseurs of the brand worldwide.

Several men's Lacoste watches have emerged over the years during the various fashion seasons that followed the agreement with Movado of Switzerland. The watches come made for males as well as females and also feature unisex designs as well. Some popular versions of the Lacoste watch include Court, Advantage, Main sail, Match Point, Slice and Swing all named in true tennis fashion.

The same company which makes Lacoste watches for men, Movado of Switzerland also makes watches for several other popular fashion brands, which are both well-known names with a sizeable following in the fashion industry.