Lorus Watches

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LORUS WATCHES

Men's Lorus watches are the fruits of a recognized challenge to the Swiss watchmaking industry, the advent of the Japanese watch. There is a popular myth among the uninformed public that Japanese watches are less superior to the majority of their Swiss counterparts and that watchmaking in Japan is an essentially new activity.  In truth, wristwatches worn on the hand only became popular in the 1920’s and the founder of Seiko, Kintaro Hattori had opened his watchmaking and jewelry shop in Tokyo as far back as 1881. The legacy of the Seiko watch and its fellow brand names has generally suffered in some part due to several copycat Asian brands and fakes that come from that section of the world; however their watches are very much a part of watchmaking history and held in repute.

Lorus men's watches however are a recent Seiko product, started only in 1982, when Seiko wanted an alternative to the Pulsar and Seiko brands which were doing particularly well in Europe. Lorus watches for men have since then become a feature in the hands of several who want affordable watches that originate from Seiko’s innovative stable of watchmaking.  Its sister brand Pulsar was acquired from the United States Hamilton Watch Company in the 1970’s and all Seiko brand watches equally benefit from this heritage.

The typical price range of Lorus watches for men is around £50 and buyers will rarely find any Pulsar watch above this price as it is made for the mass market. Regardless of its mass appeal however it holds its own when compared with several other watches in its category and can be found sold in several countries across the world.

The brand makes no pretensions or claims to be in the royalty class of watches and the very design of the brands logo which is a modern shaped L of a somewhat digital nature, shows that the brand is comfortable with the mass appeal class and makes no claims otherwise.

Lorus offers watches in different categories: Sports, Urban, Women, Classic and Children. These watches are vividly defined according to the class of individual they were designed for. The same diversity in categories is reflected in the designs themselves; you can find a Lorus watch made of anything from rubber to steel and leather. Lorus’ children’s watches often license designs from characters which are popular with children’s stories such as the Lorus Mickey Mouse Watch, the Lorus Lego Watch and the Lorus Star Wars watch among several others.

Critics aside, the Lorus brand is firmly entrenched in the minds of several of its faithful customers who choose to forgo the costs of high value timepieces and favour a brand which has created a name for itself in providing watches that cater to people of all ages and backgrounds. This factor however has not stopped Lorus’ parent company from developing higher end brands which may retail for up to £2000, however the business of Lorus is all about function and affordability to those who may require it.