Pulsar Mens Watches

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PULSAR WATCHES

Pulsar is a watch brand manufactured by Japanese watchmaking company, Seiko; however Seiko didn’t always own the brand and acquired Pulsar in 1978 from the Hamilton Watch Company which was one of the first companies to incorporate digital technology in its watches in the 1970’s.  The Hamilton Watch Company’s other brands later became part of Swatch Group which still makes a number of these brands till date.

Pulsar watches are meant to be the mid-range watches of the Seiko brand, with Lorus watches on the lower end, Seiko on the higher end and Pulsar somewhere in the middle. While in the past Pulsar mens watches prided their creativity and digital nature most of these watches today are analog in nature.  

Pulsar’s watches are divided into four main categories and different subsets thereafter; you have Sport Men, Sport Women, Dress Men and Dress Women. These categories fall into leisure and business classifications and bear inspirations from everything from the sporting scene to architecture depending on the watch classification you prefer.

The brand was established in an age where innovation was the watchword, the world of computer science and electronics was rapidly evolving and made had just gone to space and Pulsar had to have a digital LED watch. Today however, the company has retreated since its purchase by Seiko into more traditional watchmaking and less revolutionary designs. The repositioning of the brand still keeps it as a completely separate entity from other watch brands in the Seiko Group.

Sold through regular watch stores across the continents, brand does not particularly restrict Pulsar watch sales to specific dealers or businesses but deals with authorized distributors in several countries which then forward the products to vendors in their respective markets.

Although they cater to the middle-class section of the market and they are widely appreciated as a durable Pulsar watches are not strictly identified with members of any particular group of persons. Several people where Pulsar watches and unlike current wristwatches today which cater to very specific and closeted niches, the watch tends to be much more generally available than others in its category.

Still the traditions of the Pulsar watches and its original innovation in digital watch design have to be cherished even though they haven’t been adhered to, because Seiko bought the watch brand not to adhere to its traditions but to find an acceptable watch brand that would fill the void  in a specific segment of the global market and compete with the diverse range of other watch brands available to compete with its share of the market.

Group's strategy has proved right in the long run with strong earnings from the Pulsar watch brand which has seen it push in additional funds to marketing the brand the way it is today. Still the evolutionary nature of the Pulsar brand might still reveal itself in the near future, with the move from digital to analog newer innovations might be in the works which few people who know the brand many be privy to.